Joya designs and manufactures fragrances and scented objects in New York City. Established in 2006 by Frederick Bouchardy as both a fragrance brand and design studio, Joya operates in a 19th Century Brooklyn rigging garage turned scented atelier. The company’s industrial space—and handmade products—pay homage to America’s explorers, entrepreneurs, artists and philosophers. Joya’s collection of scents—Composition No. 1, Composition No. 6, Âmes Sœurs, Foxglove and Noelle—distill and capture not only plant and flower essences but also the moods and melodies of the forgotten and impossible. From Âmes Sœurs’ subterranean explorations of earth, resins and connected memories to Foxglove’s evocation of nature both wild and manicured, Joya’s perfumes dwell in the in-between and on the edge, inspired by the energy and emotion of New York and its long line of restless searchers.
The Foxglove is a pinkish-purple, odorless flower shaped like the fingers of a glove. Tall with erect spikes, the seeds, stems, petals and leaves of the plant are poisonous. Yet, it’s also the source of digitalis, used in medicine to increase the blood flow through the body.
Poison or cure?
Joya’s Foxglove plays with this duality. A soft green explosion, Foxglove is both tender and fierce, its salt meadow grass, cedar and oak supported by honeyed florals and a juicy burst of bittersweet blood orange.
Top Notes:blood orange, salt meadow grass and hyacinth leaves…