The fact that the Dutch word ‘lef’ is derived from the Hebrew word for heart and their studio is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
Block is an alarm clock with a small but strong appearance. A fusion of aesthetics and functionality, and a compromise between delicacy and robustness. The design is simple, but with a lot of surprising details. At night the fluorescent hands will become visible and the whole dial can be lit up by pushing the snooze button on top.