{"product_id":"lightning-magazine-cowboy-style-vol-378","title":"LIGHTNING MAGAZINE - COWBOY STYLE (VOL. 378)","description":"\u003cheader class=\"page-header\"\u003e\n\u003ch1\u003eABOUT\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"page\"\u003e\n\u003carticle class=\"page-content\"\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cdiv class=\"footer-block__header flex-space-between\"\u003e\n\u003ch2 class=\"small-title\"\u003e\u003cspan\u003eWhat is the Lightning magazine?\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"footer-block__content rte\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003e\u003cspan data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-subtree=\"aimfl,mfl\"\u003eLightning Japan\u003c\/span\u003e\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e is a highly popular Japanese magazine and \u003cmark data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none solid rgb(0, 29, 53); border-bottom: 0px none rgb(0, 29, 53);' data-ved=\"2ahUKEwisjuyZsf2UAxVLFdAFHXQvB0gQuJAPegoIAggACAAIBxAB\" data-sfc-cb=\"\" data-wiz-uids=\"sMe12b_h\" data-sfc-root=\"c\" class=\"HxTRcb\"\u003e\u003c!--qkimaf sMe12b_g\/HugV6--\u003e\u003c!--cqw1tb sMe12b_g\/HugV6--\u003e\u003cspan style=\"background-color: rgb(255, 255, 255);\"\u003e\"mook\" (magazine-book) focused on American heritage style, vintage fashion, outdoor wear, and Americana culture\u003c!--TgQPHd|[]--\u003e\u003c\/span\u003e\u003c\/mark\u003e\u003cspan style=\"background-color: rgb(255, 255, 255);\"\u003e.\u003c\/span\u003e Published monthly, it is renowned for its deep-dive features on denim, leather jackets, military surplus, and rugged lifestyle goods. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe publication is perhaps most famous for its \u003cstrong data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003eLightning Archives\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e and Extra Edition book series, which act as encyclopedic catalogs for vintage collectors. Notable releases include\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-hveid=\"CAIIAAgACA4QAQ\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"Z1qcYe\"\u003e\n\u003cspan data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"T286Pc\"\u003e\u003cstrong data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003eLightning Archives:\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e Hardcover \"bible\" editions focused on specific topics like vintage denim, Red Wing boots, Champion sweatshirts, and military jackets.\u003c!--TgQPHd|[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|[]--\u003e\n\u003c\/li\u003e\n\u003cli data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-hveid=\"CAIIAAgACA4QAg\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"Z1qcYe\"\u003e\n\u003cspan data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"T286Pc\"\u003e\u003cstrong data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);' data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003eMonthly Issues:\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e Regular magazine issues diving into seasonal fashion, everyday carry (EDC), made-in-USA products, and custom cars\u003c\/span\u003e.\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"section-title\"\u003eISSUE VOL. 378 (COWBOY STYLE) \u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eThe history of Western style began in \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003ethe 19th century during the American Westward Expansion.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003eIt lies in the practical clothing chosen \u003c\/span\u003e\u003cspan\u003eby workers who battled the harsh natural environment every day, the so-called cowboys .\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eEventually, this style spread throughout the United States through Western movie heroes and music , \u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003etransforming \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003efrom mere workwear into something that the public aspired to .\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eAs you know, Western items were neither popular with the masses nor \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003edid they become a massive trend.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eHowever, it is undeniably one of the symbols of American fashion, and \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003ethere is a unique style that can only be found in the Western, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003ewhich is deeply ingrained in the hearts of those of us who love America.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eWestern clothing is workwear, fashion, history, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eand romance all in one.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eRecently, there has been a surge in \"country fashion\" worldwide, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003ewith artists showcasing outfits incorporating Western elements.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eWestern fashion might be the key to 2025!?　\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eSo, in this month's issue, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003ewe've taken a deep dive into that Western style from a Lightning-esque perspective.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eThis year marks the 100th anniversary of the introduction of Lee's iconic \"101\" jeans.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003eLet's take this opportunity to learn more about Lee \u003c\/span\u003e\u003cspan\u003ein this momentous year, the year the model was created for cowboys .\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eFurthermore, new autumn\/winter collections that you should incorporate into your wardrobe this season \u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003eare arriving one after another \u003c\/span\u003e\u003cspan\u003efrom various brands familiar to Lightning readers .\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003eIn this issue, we're featuring \u003c\/span\u003e\u003cspan\u003eGelato's Fall\/Winter collection in a catalog format.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"lightning magazine","offers":[{"title":"Default Title","offer_id":51862187311389,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0207\/6916\/files\/LIGHTNINGMAGAZINE-COWBOYSTYLE_VOL.378_1.webp?v=1781130051","url":"https:\/\/www.portlandtradingco.com\/products\/lightning-magazine-cowboy-style-vol-378","provider":"Portland Trading Co.","version":"1.0","type":"link"}