Paola Hernández launched her eponymous label in 2006 after studying philosophy in Mexico City, fashion at Central Saint Martin’s College of Art and Design in London, and shoe design at ARS Sutoria in Milan.
“Fashion is the manifestation of collective consciousness in everyday life,” says Paola. "A garment is constantly evolving even after the design process is finished. The styling choices of the person wearing it give each piece a different interpretation each time."
She utilizes fashion design as a means of exploring ideas. Her designs are based on philosophical concepts. They focus on the balance created from the juxtaposition of contrasts with a clean aesthetic. The soft materials give each piece flow and movement while still being contained by geometric shapes and clean lines. The colors, shapes, techniques, and materials represent each concept for every season.
The logo embodies Paola's search as a designer - unity within the duality of reality. The logo has two hearts that represent duality, forming a third in the middle symbolizing unity from within.