This month's issue of "2nd" features "IVY & PREPPY". We have featured our specialty traditional style many times in the past, but this time we will not use the word "traditional" and will focus on the narrower definition of "IVY" and "PREPPY" and delve deeper. In the first feature, "IVY & PREPPY 2025: Ivy as a foundation, preppy as an application," we will once again consider "IVY" and "PREPPY." In addition, we have published a feature that thoroughly delves into all angles, including "MY IVY & PREPPY," which contains styling of both Ivy and preppy by industry people trusted by 2nd, "BRANDS' LATEST ONES!", which introduces this season's new Ivy and preppy products, an introduction to vintage clothing stores that carry a lot of vintage clothing that goes well with Ivy style, and the history and basic knowledge of Ivy and preppy. This is a feature on Ivy & Preppy with all our might. In the second feature, we will be looking at "leather totes" that you will want to have this spring, and will be collecting the most popular spring bags this spring. You will definitely find an item that you want.

In this issue of IVY&PREPPY, we ask people in the industry what the concepts of "Ivy" and "Preppy" mean to them, and the characteristics and differences of their respective styles. We interviewed some of
the industry's most stylish people, including Yagisawa Hiroyuki of Harajuku Cassidy, David Marks, author of AMETORA, which unravels the history of Japanese fashion, and Nishiguchi Shuhei, director of Beams F. This is a fitting opening for this issue.

Introducing the new products released this season by selected brands that have in common that they strongly embody the Ivy and preppy mindset. A wide range of brands are available, from familiar brands such as Brooks Brothers and Polo Ralph Lauren to up-and-coming brands such as Ivy Prepster. With the 2025 spring/summer season just around the corner, take a look at the new products from each brand to help you make your purchases!

A guide to the best stores where you can find Ivy fashion vintage clothing. So

far, we have introduced Ivy fashion styles and brands, but don't miss out on vintage clothing, which is 2nd's killer content.
Here, we will introduce stores that sell a lot of Ivy fashion vintage clothing that matches traditional styles.
From among the vintage clothing stores that 2nd has covered many times, such as GRACE in Shibuya, loco in Nakameguro, and COSMIC JUMPER in Machida, we will introduce 10 carefully selected stores that we recommend from the perspective of Ivy fashion.

 Table of ContentsThe

<First Feature>

IVY & PREPPY 2025
The Basics are Ivy, the Application is Preppy

My IVY & PREPPY
Harajuku Cassidy Hiroyuki Yagisawa / Writer David Marks
J. Press & Sons Aoyama Tomoya Kurono / Enigmo Umi Hayano
KAY STANDARD STYLE Michihiko Keii / Beams F Shuhei Nishiguchi

The most Ivy and preppy new
BRANDS' LATEST ONES!
Brooks Brothers / Barnstormer / Individualized Shirts / DC White / Vans / Beams
Plus / Cassidy Homegrown / J.Press Originals / J.Press / Polo Ralph Lauren /
Sperry Top-Sider / Ivy Prepstar / Fellows Guide

to the best stores where you can find Ivy vintage clothing

IVY & PREPPY CHRONICLE
Understanding Ivy and Preppy from the perspective of traditional history

Basic knowledge about Ivy and Preppy

Spring In Leather
A catalog of leather totes to brighten up spring