Japan's first Ivy fashion boom occurred in the mid-1960s. Although it is not exactly the same as it was then, Ivy fashion has remained to this day, changing and repeating its roots while retaining Ivy fashion. Now that we are in the midst of another Ivy fashion boom, we are introducing the evolution of Ivy fashion from its beginnings to the present. This feature will help you understand what Ivy fashion is all about. We hope you enjoy the 2nd November issue, which is packed with traditional features such as "A clothing store that takes you back in time," which takes you around traditional Japanese men's shops, and "An introduction to a stylish other world," which teaches about traditional culture.
The Complete History of Ivy
Japan's casual fashion began with Ivy. In the 1950s, Ivy culture, which originated with American college students and was advocated by the fashion brand VAN, evolved in a unique way within Japan. It has experienced ups and downs, from sparking a movement that took the world by storm to being replaced by other cultures, but it has always remained at the foundation of Japanese fashion up to the present day. Now, in 2023, Japan is once again in the midst of its fourth Ivy boom. This is the definitive "Complete History of Ivy," which takes a detailed look back at the history of Ivy over the past 70 years!
[First special feature]
Now, once again, we are being baptized by Ivy. The
complete history of IvyThe
Legend of IVYCross
Toshiyuki talks about the Ivy era.
What VAN taught us. Old tales of American traditional fashion from the 70s and 80s
told by people of the same generation . Basic knowledge of the Ivy wardrobe. The History of EyewearThe history of American traditional eyewear designJFK studiesPortraits of Ivy, learning about KennedyA clothing store that takes you back in time to those days. An introduction to a chic alternate world. [Series] From Editors Club 2nd News [New series]The BiographyTHE VISUAL PERFORMER_Vol.190Yokosaka Tatsuya/ArtistVintage Museum RETURNS Vol.3_Denim JacketMiura Shurin's Free and Easy Bar 2023 NEW DIGThis month's shopping report
