The history of Western style began in the 19th century during the American Westward Expansion.

It lies in the practical clothing chosen by workers who battled the harsh natural environment every day, the so-called cowboys .

Eventually, this style spread throughout the United States through Western movie heroes and music , transforming from mere workwear into something that the public aspired to .

As you know, Western items were neither popular with the masses nor did they become a massive trend.

However, it is undeniably one of the symbols of American fashion, and there is a unique style that can only be found in the Western, which is deeply ingrained in the hearts of those of us who love America.

Western clothing is workwear, fashion, history, and romance all in one.

Recently, there has been a surge in "country fashion" worldwide, with artists showcasing outfits incorporating Western elements.

Western fashion might be the key to 2025!?　

So, in this month's issue, we've taken a deep dive into that Western style from a Lightning-esque perspective.

This year marks the 100th anniversary of the introduction of Lee's iconic "101" jeans.

Let's take this opportunity to learn more about Lee in this momentous year, the year the model was created for cowboys .

Furthermore, new autumn/winter collections that you should incorporate into your wardrobe this season are arriving one after another from various brands familiar to Lightning readers .

In this issue, we're featuring Gelato's Fall/Winter collection in a catalog format.